Branding Tips - Implementing Branding on your Website
Tip #1 - Repetition is very important - keep all of your design elements the same from page to page. Most importantly, display your logo at the top of each page, consistently throughout your Web site. Your Web site must have its own distinct "feel".
Repeated exposure to your brand is vital to producing a successful brand. The purpose of branding is to get people to recall your company, product, and service from memory. Check out the Complete Branding Packages to learn more.
Below are just a few quick ways you can start branding your website
E-zine
- Use your mailing list to push your domain name and slogan Mention your Unique Selling Proposition. If you have an ezine, create a header that contains your domain name and your slogan. Use this same header in all issues of your ezine.If you have nothing to sell, make you ezine interesting and useful to create your Brand name website.
Domain name - Use your domain name as your brand. Put it on all of your stationary (letter heads, business cards, post cards, statements, etc.).It should carry your Business E-mail address and not personal.
Signature file - Implement your Unique Selling Proposition into your signature file, so with every email you send visitors will be further exposed to your brand. Check out the help file of your email software for more on setting up signature files.
Thank you pages - If you have online forms (for visitors to contact you, request more information, subscribe to your newsletter etc.), you most likely have a "thank you" page where you thank visitors for using your form. This is an excellent place to position your logo and slogan. Don't clutter with lots of banners and marketing material. Keep it plain and simple.
Publish free articles - With thousands of new websites and e-zines popping up in Web land every month, the demand for high quality content is immense. You can provide articles for other webmasters/editors to publish on their Web sites/ezines. At the end of your article put your name and a link to your Web site, with short teaser copy to get people to click on your link. You can offer ‘Free’ leading to url links. This is free publicity at its best, not only will you get traffic back to your Web site; you'll also add status and credibility to your name (provided your article is of high quality).
Auto responders - Auto responders are great as they work 24 hours a day without any intervention on your part. Use them to send visitor’s free reports, articles, list of links, etc. And add your branding copy (logo, name, slogan, USP etc.) at the top and bottom of the auto responder message, with a link back to your Web site. Nowadays all good Web hosts provide their customers with free auto responders.
More even quicker tips for branding your website:
Include your logo on all your web pages.
- Position it at the top left of each page
- Make it memorable and meaningful
- Don't just use text and/or clip art
Have an About Us section.
- This page should include all relevant information about you and your business.
- Include your contact information here as well.
Complement your logo with a catch phrase that summarizes your business or websites purpose.
- For example "there are some things money can't buy. for everything else there's MasterCard"
Have a consistent look and feel to all your pages.
- Use a color scheme and layout that are clearly recognized across your site.
- Choose a font scheme and use it throughout your site.
Create a favicon. Find out how to create one...
- Favicons are those little icons that show up in your favorites or bookmarked links in your browser.
- It can also appear next to the URL in the address bar.
- Here's the favicon for this site:
(notice how is matches the sites logo too)
Include a copyright statement at the bottom of each page.
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