Web site Design Tips - Content that Counts

Don't use too many different fonts in one page or throughout your site:

Keep it simple and stick with commonly used fonts - Arial, Verdana, Tahoma, etc. Avoid using small serif fonts (like Times Roman): they are difficult to read from a computer screen. Verdana is the most web-friendly font, since it is wide, clean and easy to read

Use high contrasting font and background colors to aid in readability:

Black text on white background, or white text on black background work best

Avoid long blocks of text, long sentences and unnecessary content:

Use tools that facilitate scan-ability, like bullets, subtitles, highlighted keywords, hyperlinks, bolded text, etc

Don't over use any of the above

Avoid amateurish features like:

Numeric page counters, over use of exclamation points, all caps, center justified blocks of text (does not promote good readability), excessive animated gifs (this can be distracting your visitors attention away from your content) or busy backgrounds (makes text too hard to read)

Don't use advertising pop-up windows:

They distract your visitors and are immediately dismissed as ads. (besides, they are annoying!) Many people now have pop-up blockers installed on their computers.

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