Search Engine Optimization - Title Tag
Developing a Title Tag:
1. The title tag of your page is the single most important factor to consider when optimizing your web page for the search engines.
a. Most engines & directories place a high level of importance on keywords that are found in your title tag.
b. Search engines usually use the title of your listing in the search results.
Title Tag Help:
What does it look like?
Here's the title tag of this page:
< TITLE>Your Page Title Goes Here</TITLE>
Where does it belong?
The correct placement for the title tag is between the <HEAD> and </HEAD> tags within the HTML the makes up your page.
What are the Tag limits?
Your title tag should be between 50-80 characters long - including spaces! The length that the different search engines accept varies, but as long as you keep within this limit you should be ok.
Tag Tips:
1. Include 1-2 of your most important keyword phrases in the title tag.
a. Do not to just list keywords. (listing keywords can be viewed as a spamming and result in being black listed)
b. Your title tag should include your keyword phrases and remain as close to a readable sentence as possible.
2. Make your title enticing!
a. Even if you get that #1 listing in the search engines your listing still needs to say something that makes the people want to visit your site.
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