Web Site Redesigns and Solutions

A Web site redesign that improves the visual design of your Web site can greatly enhance your online presents.

• Improve Your Professional Appeal
• Get Rid of that Outdated Look
• Add New Sections to Your Site

Redesigning a websites visual appeal is done for many reasons. Maybe the site you have isn't well matched with your company branding. This can cause your site to look very unprofessional. Or maybe the look your site has now is simply out-dated and needs a fresh new look.

Style and Design can sometimes be the reason behind a Web site redesign. Changing a websites style can be important for maintaining an active position on the web.

A new style can be incorporated into the use of current web technologies. Staying current can give potential customers confidence in your ability to keep up with your clients needs.

Web site Branding is one of today's more common reasons for redesigning a company Web site. Company Branding is an important part of today's successful businesses and incorporating your new branding efforts into your Web site is not a task to be over looked.

Maybe you are just starting to consider company branding and need to find out how this will impact your current Web site. It is true that it is very important to consider your company Web site during the process of defining a new company branding campaign.

Change for the sake of change is also a desire that some business owners are driven by. Maybe you feel that your site doesn't live up to your standards or your style. Maybe you saw another site and wished that your site could look just as good.

If you are not happy with your current sites design, you may want to consider a visual redesign.

Remember, with more and more people turning to the internet to find out about a companies services and products, it has become imperative that your online image be appealing, memorable and professional.

Improving usability through a Web site redesign will increase your sites traffic flow by making information and services easier to find.

• Increase Online Conversion Rates
• Improve page Click-Through
• Make your Site Easier to Use

Incorporating usability into the design of your Web site is an important feature. Usability is the measure of the quality of a users experience while surfing a Web site.

Ease of learning is how fast a person, who has never seen your Web site before, can learn to carry out basic tasks like navigating to important site information or completing a transaction.

Research shows that all too often a Web site visitor cannot find the information they are looking for. Many websites do not measure up to positive expectations and people end up wasting time. Visitors can become increasingly frustrated, and are less likely to make return visits and spend money if a site is poorly designed.

Poor Web site design results in the loss of the potential sales. Visitors will also not return to a Web site when their first visit resulted in a negative experience.

Web surfers have a low tolerance for difficult navigation or slow to load pages. People have to be able to grasp how the site works immediately after scanning the home page. If the design of the site is confusing, you will lose visitors!

The technology that your site uses can be dramatically improved throughout the Web site redesign process. Some improvements can increase your search engine visibility efforts, while others will reduce your page size as much as 50% or more of the original size.

• Increase Search Engine Visibility
• Reduce Page Download times by over 50%
• Improve Cross-Browser Compatibility

Cascading Style Sheets: Cascading Style Sheets (CSS) is a fascinating, elegant technology. CSS can make your site faster, less complicated and easier to change. CSS can better adapt to the need of emerging technologies and CSS can make your site more accessible for the disabled.

Cascading Style Sheets provides a way of separating the presentation from the structural markup of a web site. The structure of the document can remain static HTML, and the content either contained in the HTML itself, or generated by ASP, ColdFusion, XML as well as future technologies.

Find out more about my CSS services and how we can work together to improve your site...

Web Applications: Today's sites are incorporating interactive online applications. This can be as simple as adding a search feature to your site or as complicated as Ecommerce shopping site.

Most applications have a data base that stores information. Adding this data driven technology to your current Web site can increase your websites efficiency and make your Web site more interactive.

XHTML Standards: Why XHTML? We have reached a point where many pages on the WWW contain "bad" HTML.

The following HTML code will work fine if you view it in a browser, even if it does not follow the HTML rules:

<html>
<head>
<title>This is bad HTML</title>
<body>
<h1>Bad HTML
</body>

XML is a markup language where everything has to be marked up correctly, which results in "well-formed" documents.

XML was designed to describe data and HTML was designed to display data. 

Today's market consists of different browser technologies, some browsers run internet on computers, and some browsers run internet on mobile phones and hand helds. The last-mentioned do not have the resources or power to interpret a "bad" markup language.

Therefore - by combining HTML and XML, and their strengths, we got a markup language that is useful now and in the future - XHTML.

XHTML pages can be read by all XML enabled devices AND while waiting for the rest of the world to upgrade to XML supported browsers, XHTML gives you the opportunity to write "well-formed" documents now, that work in all browsers and that are backward browser compatible.