Author Archives: Karon Thackston
Action-Oriented Copywriting
Increasing Conversions Through Action-Oriented Copywriting I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It’s as if the writer assumes … Continue reading
Posted in Web Copywriting
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Web Copy Guaranteed To Get Read
Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. I’m sure you’ve heard the statistic before. It’s nothing new. While it might sound … Continue reading
Posted in Web Copywriting
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Fundamental Copywriting Principles – Getting Results
Features vs. Benefits vs. End Results If you’ve been in the copywriting realm for very long at all, you’ve heard the phrase “features vs. benefits.” It’s a fundamental copywriting principle and driving force behind much of what we, as copywriters, … Continue reading
Posted in Web Copywriting
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Increase Your Advertising Effectiveness
To Increase Your Advertising Effectiveness – Stop Selling! How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one … Continue reading
Posted in Marketing, Web Copywriting
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