Author Archives: Mario Sanchez
Optimize your Websites Graphics
Heavy images cost you money and traffic. They cost you money because they require both significant storage space and bandwidth. Since your web host will usually give you a limited amount of storage space and a maximum data transfer allowance, … Continue reading
Posted in Web Graphics
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User-Friendly Confirmation Pages
Including a form on your Web site is the best way to get feedback from your visitors. You can have a form to gather your visitors’ email address so that they can subscribe to your ezine. Or you can have … Continue reading
Posted in Web Usability
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Website Navigation Tips
The Shopping Mall Analogy Your Web site’s navigation tools and techniques should basically give users the answer to three questions: Where am I? Where have I been? Where can I go? To better explain how to answer those questions we … Continue reading
Posted in Web Usability
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The Importance of a Good Page Title
Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect … Continue reading
Posted in Web Usability
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Adding Search Funtionality To Your Site
Having your very own search engine for your site will enable your visitors to quickly and easily find just what they are looking for, without having to navigate through numerous menus or wade through long lists of options. Your users … Continue reading
Posted in Web Usability
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Internet Marketing Tip – “About Us” Pages in Small Business Sites
The Internet has been heralded as “the great equalizer“: on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation presents an important … Continue reading
Posted in Marketing
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Internet Marketing Tutorial – Autoresponder Basics
What is an autoresponder? An autoresponder is simply an automated email program that responds to an incoming email automatically, with a pre-written message. One-time autoresponders: At the beginning, autoresponders only allowed you to send one automatic message. These simple … Continue reading
Posted in Marketing
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Internet Marketing – Do You Need To Be In The Search Engines?
Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do your customers usually … Continue reading
Posted in Marketing
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The Importance of a Good Web Page Title
Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like the page title. However, a good title can, in just a few words, tell your visitors what they can expect … Continue reading
Posted in Marketing
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How to Increase Your Newsletter Subscription Rate
You’ve finally launched your free newsletter. You’ve put together the content, found a good mailing list host, and have listed your newsletter in all the ezine directories you could find. What else can you do to increase your subscriber base? … Continue reading
Posted in Marketing
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