Category: Marketing
Create a Web Site that Builds Trust
If someone doesn’t know you personally, will they trust you enough to do business with you just by visiting your Web site? Most people view organizations – and Web sites – they don’t know with great skepticism. Given all the … Continue reading
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What are you Selling?
Can visitors figure out what your product is? Define Your Web Pages – Your Visitors Shouldn’t have to Guess at What You are Offering In the past few weeks, I’ve become increasingly aware of a major problem among websites: It’s … Continue reading
Posted in Marketing, Web Design
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Increase Your Advertising Effectiveness
To Increase Your Advertising Effectiveness – Stop Selling! How many times have you heard the old adage, “The customer doesn’t want a drill, he wants a hole in his wall”? While I may disagree with parts of that phrase, one … Continue reading
Posted in Marketing, Web Copywriting
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