Give me something familiar: Have you ever visited a Web site, clicked on a link and wondered, “Am I still in the same site?” Your Web site should maintain a general look and feel. People are use to this; don’t try and make them change.
Here’s some tips to help make sure your site stays consistent. In the design stage of your site, choose a simple color and font scheme. It’s OK if your home page doesn’t look exactly like the rest of your site (but don’t go too crazy); the rest of your pages should have a clearly defined style.
Mixing Font Styles: Keep your use of font styles consistent throughout your site. Making use of Cascading Style Sheets is a great way to manage all your fonts and to ensure consistency.
Don’t use too many different fonts in one page or throughout your site.
a. Keep it simple and stick with commonly used fonts – Arial, Verdana, Tahoma, etc.
b. Avoid using small serif fonts (like Times Roman); they are difficult to read on a computer screen.
c. Verdana is the most web-friendly font, since it is wide, clean and easy to read.